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Why Choose Daiwa Felicity?

Daiwa Felicity has been in the business of personal health and wellness for almost 40 years. We started in 1982 here in Southern California, where we're still headquartered today.

We have seen the way that overseas companies have taken over online sales with cheap products and poor customer service. It has only made us more certain that our focus on product quality and customer care is much needed in today's market.

Our goal has always been to make personal health and wellness accessible to Americans through affordable, quality, innovative products that benefit your life.


Family Values

When you choose Daiwa Felicity, you are supporting a family-run, minority-owned business based right here in the United States. Company President and founder Michael Kogure emigrated from Japan to California with a dream of bringing holistic Japanese wellness techniques to America. We started small, but we've grown across the decades to now having over 10 branch office locations throughout the U.S.

Local Service

Because our branch offices are located in key markets throughout the U.S., we provide localized customer service and product care unlike any other brand out there.


Innovative Products

We are constantly evolving and introducing new, innovative products that use the latest technology for personal health and wellness at home.

From our family to yours, thank you for choosing Daiwa Felicity.